10 Smart Ass Tips to Avoid Unnecessary Overwork

Dan Schawbel

Dan Schawbel is the leading personal branding proficient for immature professionals. Read full contour

People you know or have never met yet are googl'ing you. Let'due south face it, you lot're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Squad found that 47% of people search for information about themselves online (Self-Googling), which was more double 5 years agone. Information technology's a pretty safe bet that percentage has climbed to over l or 60% by this year.

Some people might tin it ego-surfing, but information technology's really a good practice to see what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they want to learn more almost you. Hiring managers want to run across if you accept a make clean record in Google, which is your permanent record considering every movement you lot brand (yes even a blog comment) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and see what you get.

There is no hiding from Google!

Google keeps track of just about everything you practise on the internet. It patrols and captures your online behavior, such every bit when you mail on your web log, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the internet, other people are talking virtually you, which means that Google has a consummate picture show (about similar an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children will be able to discover out everything about you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand tin't hide from Google. There is one major exception to this though.

Mutual names

If your name is common, such every bit Mike Smith, then it will be very difficult to own your Google results. At that place are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if y'all either get very famous or work extremely difficult at edifice content each and every day for your unabridged life. At the age of lx yous might detect out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your name in order to rank loftier. I typically recommend y'all use your center name or a nickname in this case. The worst case scenario is that you change your proper name completely ;).

Celebrity names

Celebrities are very fortunate because they get mass media attention, which ways traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts most these celebrities will never terminate upward on the top twenty results for their name unless yous are Perez Hilton. If your name is the same equally a celebrities, you are in big problem. Endeavour searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't have whatsoever friends with these names, just even with C-level celebrities, you don't stand a take a chance. If you are stuck with a glory name, I suggest that you build your make around an area of your expertise or interest and connect information technology to your brand name.

Unique names

While growing upwards, you lot might accept been made fun of people of your unique proper noun because it was "different." Although you were ostracized and made fun of, right now you become to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and meet your friends, you'll become the final laugh considering you can exist visible and control perceptions, while they only cannot. When you lot Google your name, whether you accept results that reflect your brand, you'll meet how hard it will be to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if yous work very hard, you lot'll own the elevation ten results for your name.

In my next post, I'll talk about what you can do to gain command over your Google results and permit your personal make shine through.

Featured photo credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/articles/work/10-smart-ass-tips-avoid-unnecessary-overwork.html

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